How to Choose Between Mailing Companies

14593396 - mailbox  full  of  mailYou may have heard recently that direct mailers can be an effective way to reinvigorate your marketing efforts, whether you run a political campaign or nonprofit organization. It’s true that hiring the services of mailing companies can be a fantastic return on investment, but picking the right company can make a big difference in the overall results of your campaign.

Personal Support

There is no one-size-fits-all mailing solution, so the company you work with should tailor their services to match your specific goals and expectations. That means listening to your demands, providing quick responses to questions, and fulfilling any special requests you may have. Many mailing companies may try to get you in and out as quickly as possible, but they’re unlikely to be the right choice for your project.

End-to-End Service

You have enough important things to do at your organization, so finding mailing companies that can handle every aspect of your mailing campaign from start to finish is essential. A company like Caldwell, which has more than 80,000 square feet of space, can handle everything from your initial design to the delivery of your mailers to the USPS, giving back to you the time and energy you need.

Cost-Effective Solutions

There’s no point in creating a mailing campaign if your return on investment isn’t worth it. That’s why a quality mailing company will work with you to keep costs down while using all the resources at their disposal to maximize the effect of your direct mailers. Effective targeting, experienced design, and comprehensive support all contribute to cost effectiveness.

Whether you’re making your final push to election day or launching a new marketing strategy, these tips can help you find the mailing companies that will help you reach your objectives. Call Caldwell today to learn more about our mailing services.


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