Has your company or nonprofit organization reached a brick wall with its marketing efforts? If so, you may be able to rejuvenate your ability to connect with new customers by taking advantage of one of the most tried and tested methods in mass marketing, direct mail. By getting your message in the physical hands of your target audience, you can see results from direct mail service that you won’t get from digital strategies.
Creating an Appealing Mailer
The first step for your new direct mail service campaign will be to design a mailer that communicates your message in an efficient and effective manner. You can create high-quality graphics in house if you already have artists on staff, or you can produce attractive designs with help from professionals at companies like Caldwell. You’ll also want to make sure that your mailer is tailored to the tastes of your specific targets. Professional direct mailing companies can help you create lists of addresses that fit the demographic model of your ideal customer.
Work with Your Existing Branding
Direct mailers are most powerful when they work with other marketing strategies already used by your company. When someone picks up your mailer, they should be encouraged to visit your website, sign up for your newsletter, or visit one of your social media accounts. That means you’ll want all the graphics and messages on your mailers to match the style of any existing platforms you use for marketing. By connecting everything together, people are far more likely to remember your message.
One of the most appealing parts of direct mail service is the ability to accurately measure how successful your campaign is. By adjusting your strategy according to the responses of your audience, you can maximize the benefits of your mailers.