Whether you’re hosting a big upcoming event or trying to get the word out about your new company, a perfectly designed direct mailer can grab the attention of your target audience and get them to act. By studying your audience, investing in quality, and testing your mailer, you’ll get a great return on your direct mailing investment.
Study Your Target Audience
While creating a one-size-fits-all design for all your mailers may seem easy, it’s not likely to produce the results you want. Personalized messages are much more likely to get a response than generic ones, so you need to study your targets and create designs that resonate with their beliefs and lifestyle. Using real names will let your recipients know that your mailer is meant specially for them.
Create an Attractive Call to Action
The best looking direct mailers in the world won’t do your organization any good if your audience doesn’t know how to respond to your message. A perfect call to action will encourage your target to do something that’s simple, easy, and has a clear purpose. Ideally, your call to action will appear more than once on your mailer so that it’s not missed.
Invest in Quality
People associate cheap printed messages in their mailbox with low-quality organizations. Your audience is likely to ignore or throw away your mailer if they find the material cheap or the graphics dull, so invest in quality paper and sharp graphics with high resolution. Finding a direct mailing and printing company that uses state-of-the-art technology is crucial.
Test Your Design
It’s a mistake to think that you can reach perfection on your first try when designing a direct mailer. That’s why you should test your design on a few addresses before investing in a bigger list. The information you learn can help you avoid future mistakes and implement ideas that are highly effective.
No matter what goals you have for your direct mailers, taking advantage of the experience and resources of professionals can help you create the perfect design. At Caldwell, we have graphics artists and marketing experts who are ready to share their ideas with your organization.