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If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.

The Perfect Message

Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible.

Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:

  • Coupons
  • Event information
  • Special offers
  • New products and service launches
  • Appointment reminders

There really is no limit to what you can put on your postcards, so we encourage our clients to think outside of the box when planning their direct mail postcard campaigns. Giving your target audience something of value, like a free birthday item or complimentary consultation, will encourage them to follow your call to action.

The Affordable Mailing Campaign

Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature.

If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign.

 

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