When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results. An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.
Developing a Strategy
A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results. Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.
With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer. Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining. Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection. By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.
Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.
Design and Printing Services
A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design. Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.
Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities. We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.
Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.
Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.
Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery. We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.